Social RiiZ was built on the foundation of family, tradition, and a dream to create something new. Rooted in a rich and diverse background, the brand represents a journey that transcends generations, blending family values, cultural diversity, and a passion for fashion.

Coming from a family steeped in entrepreneurship, the legacy began with a Mexican-owned family shoe store in downtown Los Angeles and a grocery store in Little Tokyo, owned by a hardworking Japanese immigrant grandfather. Raised with respect and discipline by a caucasian LAPD stepfather, the values of faith, family, and culture were instilled from an early age. 

With a deep understanding of diverse cultures and a love for music, Social RiiZ was created not just to deliver stylish, affordable fashion, but to represent the blend of backgrounds that inspire individuality and creativity. This brand is a reflection of the importance of faith, family, and the pursuit of a better life.

At the heart of Social RiiZ is a commitment to building a future for a family of six—driven by the dream to create a legacy for a wife and four children. Every product represents not only a fashion statement but a story of resilience, passion, and the belief that style can unite people from all walks of life.